Welcome to my portfolio. I am a Communication & Media student, content creator, and creative strategist with experience in marketing campaigns, design, cinematography, podcasting, and digital storytelling.

This page highlights my academic, creative, and professional work.

Narrative CV

1.Marketing Campaigns

Lipton Gen-Z Repositioning Campaign (WINNER)

Subject: MARK250 – Marketing Communications
Achievement: Certificate of Excellence
I helped develop a full IMC strategy to reposition Lipton for Gen-Z, including:

• Campaign theme & message
• Packaging concepts
• Social media rollout plan
• Influencer strategy
• Consumer insights

House of Pops Marketing Campaign

A creative campaign focused on refreshing brand identity and building Gen-Z engagement.
I worked on:

• Visual direction
• Creative concept
• Social media mockups
• Branding & messaging

Yuck Cosmetics – Digital Marketing Campaign

A creative digital marketing project focused on building a strong Gen-Z brand identity across social platforms. The campaign explored brand personality, audience engagement, and modern content approaches that match youth culture and online behaviour.

2.Design & Creative Work (Adobe)

Adobe Design Portfolio

Tools: Illustrator, Photoshop, InDesign
Includes:

• Poster designs
• Packaging mockups
• Branding elements
• Typography layouts

3. Cinematography Project

Short Cinematic Film

Created for my cinematography subject using:

• Lighting techniques
• Composition & camera movement
• Sound layering
• Colour mood

LINKhttps://sakinasuhail.blog/2024/10/08/where-im-from/

4. Podcast Production

Podcast Episode — Audio Storytelling Project

I wrote, recorded, and edited a podcast episode exploring narrative pacing and emotional sound design.

LINK

5. Touch Wood — Clothing Brand (Founder)

Touch Wood (2019–2022)

Founded at age 19.
Involved in:

• Product design
• Packaging
• Social media content
• Branding & photography

6. Digital Content Creation — @succhini_dxb

Content Portfolio

I create relatable digital content focused on student life, food reviews, UOWD experiences, Q&A, and lifestyle storytelling.

Highlights:

• Succhini Snack Check
• Student interviews
• Aesthetic reels
• Daily life edits

Instagram: @succhini_dxb

7.Creators Society — Events & Leadership

🎤 Creators Society President

My work includes:

• Organising creative workshops
• Leading media events
• Creating posters & reels
• Event creation & curation
• Supporting student creators

Instagram: TheCreatorsSociety

8. SAANJH — Cultural Storytelling

Saanjh Community Projects

Co-founder of cultural events celebrating Desi storytelling and creativity:

• Event visuals
• Event creation & curation
• Social media posts
• Creative direction
• Community engagement

Instagram: Saanjh

Thank You for Viewing My Portfolio

For more:
📱 Instagram: @succhini_dxb
🔗 LinkedIn: https://www.linkedin.com/in/sakina-suhail-b662512b1/
🌐 Main Blog: WordPress